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“MARKETING MANAGEMENT MASTERCLASS” Course Link and Discount Code:
1. What is Marketing?
Marketing as a term is widely used in the management of a business and in our day-to-day life. The history of marketing dates back to the beginning of civilisation. It started with the barter system and when the volume of business grew up; traders came into existence. With the industrial revolution happening in the late 18th and early 19th century, the business expanded manifold. Again with the subsequent progress in transportation and communication system, the business grew across the borders of a country.
In the Indian context, the Kautilya’s famous book ‘Arthashastra’ talked about the relationship between the sellers and buyers. It also dealt with the earnings of the traders.
Marketing as a topic first appeared in the first half of the 20th century, with reference to distribution. The process of distribution and the determination of price through the demand and supply paved the way for studies in marketing. That’s why economics is known as the mother of marketing. In the early stage, marketing was also known for selling and advertising only. But subsequently with the development of marketing as a management study, it got the right place it deserved through the various principles and theories.
Marketing is all about identifying and meeting human and social needs and that too in a profitable way. Ultimately, the objective of any business activity is to make profits.
In a simpler way, Philip Kotler has defined Marketing in terms of CCDVTP, which means creating, communicating and delivering value to the target market at a profit.
The most definitive definition for Marketing comes from American Marketing Assocuiation (AMA). AMA defines Marketing as: ‘Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’
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I think marketing is not only identify and fulfil the need of the customer but also satisfying their needs so that they could become a loyal customer
Good job dear..please like my channel and subscribe
very thoroughly explained thank you sir
good explanation
Mr vijay
How can will you help me Hospital Marketing……….?
Please please deliver your lecture in Urdu or hindi..may be your followers in million..
Ap ak gourps par b lactur dana 7 typs jo h wo detials s plz sir
Hi Vijay have you ever did attraction marketing before?
https://youtu.be/bKVUhDfTS0Q
Must try
Thank u sir
Thank you sir
Sir please tell me one word, what is marketing
Good evening sir can you upload video on marketing myopia and holistic marketing
https://www.youtube.com/watch?v=7o0JgofteSE&t
Thanks
Sorry Professor could explain more the different between met needs and unmet needs
Sir explain to Telugu
Sir…..Fybcom Market chapter 1 … Give the notes…. Please sir…..
Really useful lecture sir,thanks
Great Sir!
thank you sir for good tips
Thank you. Nice video.
This is the best lecture on marketing…
சார் கொஞ்சம் தமிழ்ல சொல்லுங்க
Thank u#
worth watching sir.
Happy evening sir thanks for your msg helpful to me
really amazing!
nice sir
Good lesson! Thanks for sharing. I will following your lesson.
Sir boring
👏
Dear respected sir .. It's really useful for me .. i am master 1st semester student of Nepal .. please i need marketing all of contain's lesson if necessary pay also
That's what i want..
Thanks sir
Superb sir i don't know what is marketing but now i was learn a little bit of your wonderful words for definition of marketing superb sir thankq 😊
Sir हिंदी में बताइए
Very helpful 😀
Thanks a lot sir…..best lecturer ever. Thank u once again.
Sir ek selling task and intemedaris ke bhe vedio ban doo
sir can expain for hindi
Can i get CD on marketing management