Digital Analytics Fundamentals | Web Analytics For Beginners | Digital Marketing

This Digital Analytics Fundamentals Tutorial will give an introduction to Digital Analytics, introduction to Data Analytics followed by some real life examples.
Digital Analytics is the science of analysis that focuses on Internet data. It involves the collection, analysis, and data-informed decisions leading to the optimization of an organization’s digital ecosystem and supporting business processes. Data from websites, mobile applications, social media, Internet of Things, or third party sources are commonly combined with back-office Customer Relationship Management (CRM) and Sales systems to inform business decisions. Digital Analytics has become an integral part of core business strategies, workflow optimization, and maintaining a competitive edge.

This Digital Analytics Tutorial will explain the topics listed below:

-( 00:14 ) Introduction to Digital Analytics
-( 01:31 ) Introduction to Data Analytics
-( 02:04 ) Understanding the 10/90 Rule
-( 03:30 ) Understanding 20/80 Rule
-( 08:48 ) Digital Analytics Continuous Improvement Process and Methodology
-( 15:18 ) Tools, Technology, and Data Integration
-( 17:23 ) Digital Analytics Real-life Example

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To Gain in-depth knowledge of Digital Analytics and other Digital Marketing concepts, check out Advanced Web Analytics Course:

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What’s the focus of this Advanced Web Analytics course?

Advanced Web Analytics is the science of analysis that focuses on Internet data. It involves the collection, analysis, and data-informed decisions leading to the optimization of an organization’s digital ecosystem and supporting business processes. Data from websites, mobile applications, social media, Internet of Things, or third party sources are commonly combined with back-office Customer Relationship Management (CRM) and Sales systems to inform business decisions.
Web Analytics has become an integral part of core business strategies, workflow optimization, and maintaining a competitive edge.
This Web Analytics course covers fundamental concepts of analytics and deep dives into web, social, content and mobile analytics common scenarios and covers the popular web analytics tools used by marketers across the major industry domains. Although this course approaches on learning Digital Analytics from a managerial perspective, it will showcase tips and techniques for the most common google web analytics platform and several other relevant tools along the way.

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What are the course objectives of this Advanced Web Analytics Course?

Advanced Web Analytics training gives participants well-rounded knowledge in digital data analytics, including:
1. How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
2. How digital data analytics drives important insights for all aspects of your customer’s life cycle across the entire digital world
3. Uncover and learn about the various analysis capabilities enabled through digital data
4. How to better inform business decisions with rigorous analysis techniques

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Who should take this course?

This Digital Analytics training module is suitable for professionals who want to learn and specialize in digital analytics to boost their skillsets in the digital marketing industry and beyond. This course is best suited for participants who are:
1. Online Web Analytics Implementers
2. Online Web Analytics Data Reporters
3. Digital Analysts
4. Digital Marketers
5. Managers
6. Web Analytics Certification Aspirants
7. Digital Analytics Certification Aspirants

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